Explore Strategies to Reach and Engage Underserved Communities While Effectively Meeting their Health Needs
Wednesday, June 21
1:05 PM - 1:55 PM
Bio
Global Pharma Executive with more than 20 Years of Progressive Leadership at Novo Nordisk
Mirella Daja has built a solid reputation of working with cross-functional global and affiliate teams to develop cohesive organizations aligned around a single strategic direction for product launch readiness. She looks through complexities to connect the dots, craft compelling narratives, and create strategies that lead to decisive action.
In her current role as Vice President of Future Business Strategy for Novo Nordisk, North America Operations, Mirella actively strengthens commercial and strategic governance, ensuring strategies and business plans for all assets across diverse therapies are aligned between global and local teams. She partners with global stakeholders to create and localize strategies for these pre-launch products.
While working in Denmark at Novo Nordisk, Mirella led impactful strategies for patient access and payer engagement on a global scale. In her prior role as VP of Diabetes Therapy for the Global Evidence, Pricing, and Access (GEPA) group, she built and led a multidisciplinary team to develop access strategies along with resources for access and payer negotiations across North America and European markets.
Previously over the course of nearly 15 years with Novo Nordisk Australasia, Mirella was promoted three times culminating in a role as Market Access Director for the franchise. She demonstrated her market expertise when she created innovative market access strategies and plans for two distinct markets – Australia, a highly rigorous Health Technology Assessment (HTA) market, and New Zealand, a procurement-based market.
Mirella holds a PhD in Biochemistry from the University of Auckland, New Zealand. She previously co-owned a photographic art gallery in Copenhagen, Denmark and exhibited at international art fairs. An avid traveler, Mirella has lived and worked on 3 different continents throughout her career with Novo Nordisk. She started her career as a Lecturer and Researcher at the University of Western Sydney and worked as a Senior Hospital Scientist focused on oncology research at Prince of Wales Hospital, in Sydney, Australia.