About this Webinar

August 18, 2022 • 1:00 PM – 2:00 PM ET

Join us on August 18 as healthcare leaders share ways to successfully market and engage members across the lifecycle. Our guest panelists will share use cases, best practices and insights, drawing upon their careers in healthcare and beyond. If you play a role in improving the member experience – from marketing to strategy, from operations to technology transformation – this is a webinar you don’t want to miss!

  • Discover innovative methods to effectively market to members in a digital-first world while standing out from competition
  • Hear success stories and gain insights on how to develop member-centric programs, campaigns and services
  • Explore engagement strategies across the member journey – from recruitment to advocacy


All registrants will receive a free copy of Broadridge’s 2022 CX and Communications consumer survey. This comprehensive report captures consumer expectations for their communications and experiences across their providers, including healthcare. We hope you and your colleagues can join us on August 18!

Speakers:

Alex Kurth

Vice President, Omnichannel Engagement (UnitedHealthcare)

Daniel Knecht

VP, Chief Clinical Innovation Officer (CVS Caremark)

Nakecia Taffa

Medicaid and Medicare Quality Improvement, Director (GoMo Health)

Sandra Rohrer

Vice President, Healthcare Product Management (Broadridge)

Sponsored By:

Broadridge, a global Fintech leader with $4.5 billion in revenue, provides communications, technology, data and intelligence. We help drive business transformation for our clients with solutions for enriching client engagement, navigating risk, optimizing efficiency and generating revenue growth. Reaching 80 percent of North American mailboxes with essential communications on behalf of more than 5,000 brands, we are uniquely positioned to drive innovation and help clients get ahead of today’s challenges and capitalize on what’s next. For more information visit: www.broadridge.com/customer-communications/healthcare/